Logo designs with the Virgin brand have also been reviewed by officials at the hotel. Hard Rock Hotel executives reportedly have been directed not to deny Virgin’s interest in the hotel if their employees ask about it. The other said the lead buyers are Bosworth Hospitality Partners founder Richard “Boz” Bosworth and investment firm Juniper Capital Partners, and that Virgin would also have an ownership stake.īoth sources said the buyers are looking to close the deal this quarter and that the hotel would become a Virgin-branded property. Hard Rock majority owner Brookfield Asset Management has been in “advanced negotiations” to sell the off-Strip hotel, one of the people said. Owners of the Hard Rock Hotel are in talks to sell the Las Vegas resort, and plans call for British billionaire Richard Branson’s Virgin Hotels to operate it, two people familiar with the matter said Friday. Hard Rock Hotel Las Vegas (Hard Rock Hotel & Casino/Facebook)
